The
Unvarnished
Truth

Media Platform & Pilot Production

A visual identity and broadcast production system for Rob Hersov’s media debut, developed by Colab before the show expanded into The Truth Report. The project brought brand design, studio setup and a pilot episode into one launch.

Project: The Unvarnished Truth
Expertise: Creative Direction, Brand Identity, Set Design, Production & Editing
Tools: After Effects, Premiere Pro, Adobe Creative Suite

Project filmOpen film ↗

The brief

Create a distinctive identity and a professionally produced pilot for a new South African media platform. Colab established the visual foundation, with Jamie Meyer leading creative direction and the studio production team.

The vision

Build a studio environment that could support discussions about politics and economics. The set, lighting and visual system needed to give the programme the clarity and presence of a broadcast production.

The solution

The work covered the logo and on-screen graphics, set design, multi-camera lighting and filming. Editing and colour grading completed the pilot and established a consistent visual language for the programme’s launch.